Dashboard
Reports Submitted
4 / 6
2 pending
Deadline: May 5, 2026
Avg. Marketing ROI
3.8×
+14% vs prior month
Across submitted reports
Total Leads
12,840
+8.2% MoM
vs prior month
NPS Score
62
−3 pts vs prior
Customer sentiment
KPI Performance by Subsidiary
Target vs Actual — April 2026
Target
Actual
Lead Generation Trend
6-month view, all subsidiaries
AI Executive Summary · April 2026
Monthly Portfolio Marketing Snapshot
Strong momentum across the lending portfolio. MK Leasing delivered its best lead-to-lease conversion month (+22%), driven by a targeted SME campaign in the Kyrgyzstan market. MK Kredit maintained its NPS above 70, supported by a refreshed onboarding experience. IMON Bank's digital channel outperformed plan by 31%, with email open rates exceeding industry benchmarks.
Attention areas: Anytime (car-sharing) has not yet submitted its April report — last confirmed data shows utilisation rate below plan at 61% vs 75% target. MK Asia reports inflationary pressure impacting CPA metrics; recommend reviewing budget allocation for Q2. Group-wide lead volume is up 8.2% MoM, signalling healthy pipeline heading into Q2.
Recent Report Submissions
| Subsidiary | Period | Submitted | Status |
|---|---|---|---|
| MK Leasing | Apr 2026 | Apr 28 | ✓ Submitted |
| MK Kredit | Apr 2026 | Apr 27 | ✓ Submitted |
| IMON Bank | Apr 2026 | Apr 26 | ✓ Submitted |
| MK Global | Apr 2026 | Apr 29 | ✓ Submitted |
| MK Asia | Apr 2026 | — | ⏳ Draft |
| Anytime | Apr 2026 | — | ✗ Missing |
Submission Deadlines
MKL
MK Leasing
Submitted Apr 28, 2026
MKK
MK Kredit
Submitted Apr 27, 2026
MKA
MK Asia
Draft saved · Deadline May 5
MKG
MK Global
Submitted Apr 29, 2026
ANY
Anytime
Not started · Deadline May 5
IMN
IMON Intl
Submitted Apr 26, 2026
Marketing Budget vs Revenue Impact — All Subsidiaries
Monthly trend Jan–Apr 2026 · Converted to EUR at month-end rates
Channel Mix
Budget allocation across group
NPS Score by Subsidiary
April 2026
Performance Matrix — April 2026
vs. Plan targets
| Metric | MK Leasing | MK Kredit | MK Asia | MK Global | IMON Bank | Anytime |
|---|---|---|---|---|---|---|
| Brand Awareness | +18% | +12% | +4% | +21% | +7% | N/A |
| Marketing ROI | 4.2× | 3.9× | 2.8× | 4.5× | 3.1× | N/A |
| Lead Conversion | +22% | +6% | −3% | +15% | +11% | N/A |
| NPS Score | 68 | 72 | 54 | 65 | 58 | N/A |
| Digital Performance | ↑ Good | ↑ Fair | → Flat | ↑ Good | ↑ Best | N/A |
MK Leasing — Monthly Marketing Report
April 2026 · Please complete all sections and submit before May 5, 2026
📅 Deadline: May 5, 2026 — 8 days remaining
Draft autosaved 2 min ago
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1
Summary
2
Common KPIs
3
Sector Metrics
4
Plan & Next Steps
A
Narrative & Highlights
🇷🇺
Вы заполняете форму на русском языке. После отправки текст будет автоматически переведён на английский с помощью ИИ.
B
Portfolio & Business Data
€
≈ KGS —
Portfolio at Risk — loans overdue 30+ days
C
Country Macroeconomic Data
KPI
Common Marketing KPIs — All Subsidiaries
Enter Target and Actual values. The Change (%) column will calculate automatically. Add comments for any significant variance.
| Metric | Target | Actual | Change % | Comments / Notes |
|---|---|---|---|---|
| Brand Awareness (SOV, Media Coverage) | — | |||
| Marketing ROI (CPA, CLV) | — | |||
| Lead Generation & Conversion | — | |||
| Customer Engagement (NPS, CSAT) | — | |||
| Digital Performance (Social Engagement, Email Open Rates) | — |
Marketing Budget
≈ €—
🏢 Leasing
💰 Microlending
🚗 Car Sharing
L
Leasing — Sector KPIs
| Metric | Target | Actual | Change % | Comments |
|---|---|---|---|---|
| New Contracts Signed | — | |||
| Lead-to-Lease Conversion Rate (%) | — | |||
| Average Contract Value (€) | — | |||
| Retention Rate (%) | — |
P
Plan for Next Month
Outline your marketing plans for the coming month. This helps the Group leadership understand priorities and potential synergies across subsidiaries.
✅
Ready to submit?
After submitting, your report will be automatically translated to English and made available to the Head Office analytics team. You can still edit until the deadline.
Reports Submitted
3
This year
Current Status
Draft
April 2026 — 8 days to deadline
Avg. Submission Time
3rd
Day of each month
April 2026 — In Progress (Draft)
⏳ Draft
March 2026 — Submitted
February 2026 — Submitted
User Management
All registered users across the MK Global Kapital portfolio · 16 companies in 11 countries
Total Companies
16
Countries
11
Active Users
13
Pending Invite
2
Portfolio Companies
from MarComms contacts
| Country | Company | Group | Language | Currency | Report Status |
|---|
Registered Users
| Name | Company | Country | Role | Status | Actions |
|---|
User Management
Create and manage portal access for all subsidiaries
Total Users
11
Active
9
Pending Password
2
Admins
2
All Users
| Name | Email / Login | Company | Role | Status | Last Login | Actions |
|---|
Companies Registry
16 companies across 11 countries
| Country | Company | Group | Currency | Report Language | Active |
|---|
Exchange Rates to EUR
Update monthly — used to convert all reports to EUR for HQ comparison
💡 Tip: Update rates on the 1st of each month. Use official central bank or XE.com rates.
When saved, all existing reports are automatically recalculated.
Audit Log
All system actions — logins, report submissions, user management
System Settings
Portal-wide configuration
📅 Reporting Deadlines
Monthly report deadline (day of month)
Users will receive reminders 7 and 3 days before
ESG report deadline (day of month)
Can be different from main marketing report
Auto-send deadline reminders
Automatically email users 7 and 3 days before deadline
📧 Email Notifications
All email notifications are sent to the user's login email address. No separate email configuration needed per user.
Notify user on report submission
User receives confirmation when their report is submitted
Notify HQ when branch submits
HQ analysts receive email when any subsidiary submits
Notify admin on new user login
You receive email when any user logs in for the first time
SMTP server (for sending emails)
Configure in backend .env file: SMTP_HOST, SMTP_USER, SMTP_PASS
🌍 Portal Configuration
Default reporting currency
HQ dashboard consolidation currency
Allow demo mode login
Users can enter without a real backend (for testing)
ESG Report — April 2026
Environmental · Social · Governance · Monthly submission
ESG Dashboard
Environmental · Social · Governance — Group-wide performance
Avg. Female Client Share
48.2%
▲ +2.1pp vs prior month
Avg. Youth Share (under 35)
31.7%
▲ +1.4pp vs prior month
Avg. Rural Client Share
39.4%
▼ -0.8pp vs prior month
Avg. Digital Channel Share
62.1%
▲ +3.5pp vs prior month
ESG Inclusion Metrics by Subsidiary
Target vs Actual — April 2026
Female Client Share — 6-Month Trend
Group average, all subsidiaries
ESG Report Submissions
| Subsidiary | Period | Female % | Youth % | Rural % | Digital % | Status | Actions |
|---|
Success Story of the Month
Case study (история успеха) — monthly submission
My Previous Stories
Success Stories
Case studies from all subsidiaries — 12 stories